The Benefits of Adding a Blog to Your Company Website

Some business owners feel that adding a blog to their website may not be worth the time and effort involved. However, a blog is an inexpensive way to drive sales and the outcome makes it more than worth the effort you’ve put in. Statistics from Hubspot’s 2012 Inbound Marketing Report highlight the importance of blogging. According to the study, 57% of companies who have a blog reported acquiring customers via their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business. Here’s why…

  1. Having a blog boosts SEO. Search engines love fresh content, and updating your blog regularly ensures that new content is added frequently, increasing your visibility on search engine results pages. Fill that blog with the right keywords for even better results.
  2. Drive potential clients to your website. Blog about topics that your target market are interested in and people will visit your blog. Then they’ll look around your website, hopefully leading to a sale.
  3. Show your companies’ personality and potential clients will feel that they can relate to the company.
  4. Educate your clients about the products and services they are seeking and convey your expertise.

While adding a blog may seem like a lot of effort, it keeps your website fresh in the eyes of both search engines and customers, educates your clients about a topic they are interested in, and adds a human face to your business.

If you would like to add a blog to your website but don’t have the time for weekly posts, contact me to discuss potential options at kerrywilliamssocialmedia@gmail.com.

Why a Strong Social Media Presence is Absolutely Imperative for Businesses

More and more businesses now connect with their existing and potential customers through social media, and it’s easy to see why. Facebook has 665 million daily active users, and Twitter has over 500 million registered accounts. Social media usage continues to increase and companies who aren’t using it are losing out. Here are 7 reasons why it is vital for your company to have a strong social media presence.

  1. SEO

    Search engines like social media, therefore having a social media presence will help your company to appear higher in search engine rankings. Tweets and Facebook pages can also appear in search results, so companies can benefit from having fully optimised social media pages.

  2. Raises Awareness

    Social media helps people to find your company. Your customer reach is extended to a huge audience who may never have known about you.

  3. Appear more trustworthy.

    Social media allows you to closely communicate with clients, which increases their trust for you and your brand.

  4. Feedback

    Through social media a company can rapidly gain feedback from customers and find out exactly what they want with minimal effort. In turn sales should increase as a result of this.

  5. Boosts Traffic to Your Website

    Your social media pages are exposed to new users every day, and a proportion of these users will follow the links to your website. There is potential to bring thousands of new customers to your website every day, who would not have visited it otherwise.

  6. Branding

    Social media helps to create your identity and exhibit your brands personality. Existing and potential customers can understand what your brand represents and what its values are.

  7. Build Relationships

    Social Media helps to build relationships with current and potential customers, as you can connect and communicate with them quickly on a more personal level.

trust relationships handshake business company

However, it is not enough to simply have a social media presence. It is important to post regularly, and post content which interests your target audience. If you are interested in my services, please email kerrywilliamssocialmedia@gmail.com with your requirements.